This gel-based Pink icing color gives you deep, rich color that won't change the consistency of your sweet treat. Perfect for coloring buttercream frosting, fondant, royal icing and more, this pink gel food coloring is highly concentrated, so a little goes a long way. Get a fun, bright pink buttercream for a Valentine's Day cake or a saturated, deep pink for a striking birthday or anniversary treat. Simply apply a small amount of food dye to your frosting or fondant using a toothpick, then mix to incorporate. Add more to deepen and darken the color. Also safe to use in batters, doughs and other foods, this edible pink food dye is a great way to customize and personalize your treats.